Two systems, one vision
Bellin Health and Gundersen Health System deliver superior primary and specialty care in Wisconsin, Minnesota, Iowa and the Upper Peninsula of Michigan. In 2022, our health systems united to deliver world-class medical care that strengthens patient and community health. Separately, we have cared for our respective communities for more than a century. Our path forward together means we’ll be here for another 100 years and beyond.
Get to know Emplify Health
In December 2022, we finalized our merger of equals, combining over two centuries of expertise and compassionate care into a unified health system. From this union, Emplify Health was created, signaling a promise for a brighter future in healthcare.
The name "Emplify" merges "empathy" and "amplify," reflecting our commitment to deeply understanding patients and elevating their well-being through innovative, personalized healthcare.
New identities take time to build, and Emplify Health is no exception. During this transition, our legacy names will remain visible alongside Emplify Health to honor the histories and deep-rooted trust of both organizations. The new brand will be presented as "Emplify Health by Bellin/Gundersen," reflecting a commitment to continuity and respect for our origins while moving forward together.
Signature health system events to continue
Our health systems are deeply committed to supporting our communities — a tradition reflected in the renowned annual events that have become hallmarks of both organizations. As we move forward together, we remain dedicated to celebrating and sustaining these signature events and initiatives that have brought people together and made a lasting impact. The following highlights showcase just some of the key community events and programs we are proud to continue as we embark on our next chapter as one unified health system, honoring the rich legacies of Bellin and Gundersen.
Each year, we reinvest over $210 million into our communities, with a strong focus on advancing health equity and ensuring that everyone has access to quality care and resources. This ongoing commitment reflects our promise to build healthier, more vibrant communities for generations to come.
While far from an exhaustive list, this snapshot provides a look at some of the community events and initiatives we look forward to continuing as we begin our next chapter together.
- Steppin’ Out in Pink
- Children’s Miracle Network® Radiothon
- Bellin Run
- Bellin Women’s Half Marathon and 5K
- Bellin Health partnership with the Green Bay Packers
- And more events
Your gifts stay at home
Since the organizations united, Gundersen Medical Foundation and The Bellin Health Foundation have continued to invest in their service areas. The Foundations’ operations, fundraising efforts and governance remain independent, reflecting the post-merger structure and ongoing commitment to their respective communities.
Frequently asked questions
What Does Emplify Health mean for patients?
Patients benefit from enhanced, personalized care at Emplify Health, which builds on the legacies of Bellin Health and Gundersen Health System. During a multi-year transition, legacy names like Bellin and Gundersen will continue in facilities, signage and communications to honor our histories and minimize disruption. Patients continue to have access to advanced treatments, preventive care and holistic services without changes to their providers or appointments.
How does Emplify Health show up for our communities?
Emplify Health is advancing health equity, preventive services, mental well-being and community outreach across 67 cities and rural areas in our service regions. As a not-for-profit organization, Emplify Health supports local initiatives and reinvests in community benefits like charitable initiatives, healthcare education and wellness programs.
Why Emplify Health?
The name “Emplify” was thoughtfully selected as a fresh way to unify Bellin Health and Gundersen Health System, which combines “empathy” (awareness of others’ emotions) and “amplify” (to increase and enhance). Emplify Health symbolizes our commitment to amplifying compassionate care, expanding access and improving health outcomes across our regions. Emplify Health honors the century-plus legacies of Bellin and Gundersen by building shared values of patient-centered care and innovation.
Who leads Emplify Health?
Scott Rathgaber, MD, serves as CEO, bringing extensive experience in healthcare innovation and compassionate care for patients and caregivers alike. Regional presidents oversee operations in key areas, fostering shared decision-making that respects the legacies of Bellin Health and Gundersen Health System. Emplify Health leadership empowers teams to deliver empathetic, high-quality care, while driving strategic growth.
Is Emplify Health a not-for-profit organization?
Yes, Emplify Health is a not-for-profit, patient-centered healthcare network dedicated to population health, health equity and holistic well-being. Building on the strong foundations of Bellin Health and Gundersen Health System, Emplify Health champions preventive care, mental health support and community benefits, reinvesting resources to address social determinants of health and improve outcomes for diverse populations in our service areas.
How is Emplify Health honoring the legacies of Bellin and Gundersen?
Emplify Health honors the legacies of Bellin Health and Gundersen Health System by retaining local branding elements, continuing cherished community events and integrating their historical strengths into our mission. We maintain the same care teams and locations, amplify their commitments to empathy and innovation and build on over a century of community-focused care. This includes preserving signature programs, investing in local benefits and ensuring our unified approach reflects the enduring values that made Bellin and Gundersen trusted names in healthcare.