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Have you ever washed your face in the morning, reached for your moisturizer, serum or sunscreen and wondered what one you should apply first? Does the order really matter? Could you be getting better results?

The short answer: Yes.

Applying the wrong product first can prevent others from doing their job—and, consequently, leave your skin looking less than its best. For example, creamy products applied too early in your skincare routine can make it difficult for thinner ones to penetrate your skin. Certain ingredients can even deactivate others or make them less effective when applied in the wrong order (e.g., serums and lotions on top of sunscreen leave your skin more susceptible to sun damage).

The good news is that skincare doesn't have to be complicated. Take the guesswork out of your regimen by following these simple steps:


  1. Cleanser
  2. Toner
  3. Eye and neck cream
  4. Vitamin C
  5. SPF 30 or higher
  6. Mineral-based makeup


  1. Cleanser
  2. Toner
  3. Eye and neck cream
  4. Retinol
  5. Vitamin C
  6. Moisturizer

Want a more personalized skincare plan, including product or cosmetic service recommendations based on your skin's needs? Schedule a consultation with a skincare specialist in La Crosse or Onalaska.

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1900 South Ave.
La Crosse, WI 54601

(608) 782-7300

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