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Hearing Instruments

For the estimated 36 million people in this country with hearing loss, getting the most suitable hearing instrument is important to enjoying life to its fullest. Hearing aids differ in use, design, and power, ease of handling and availability of special features.

Our audiologists provide thorough hearing evaluations and will advise you on the hearing aid that best meets your needs.

Gundersen Audiology offers a range of hearing solutions:

Behind-the-ear (BTE)

BTE hearing instruments include electronics that sit behind the ear, along with a custom molding that is in the ear. The two pieces are connected by a small hollow tube, or small tubing with a thin wire in it.

CROS/Bi-CROS are hearing instruments, and include devices on both ears—the one on the ear with poorer hearing transmits sound to the better-hearing ear.


With this hearing instrument, all parts are contained in the outer part of the ear. This style is suitable for virtually all degrees of hearing loss.

Completely-in-canal (CIC) hearing instruments are the smallest available and fit entirely in the ear canal. They may not be suitable for people with severe hearing loss.

Canal instruments are larger than CICs. They are contained in a small case that fits into the canal. They may not be suitable for people where retention or audio feedback are problems.


Baha-Bone-anchored hearing assistive device is a surgically implanted device designed to assist people with usable hearing in only one ear and/or for those unable to wear conventional hearing aids.

Cochlear implants are for children and adults who are deaf or severely or profoundly hard of hearing, including people born deaf. They are not hearing aids in the traditional sense.

A cochlear implant is a small electronic device that electrically stimulates the cochlear nerve (nerve for hearing). A cochlear implant helps give a person a sense of sounds. It doesn't restore hearing to "normal" but it can help a person understand speech and noises in their environment.

A 'sound' fit

Gundersen audiologists earned advanced education and hold doctorate degrees in Audiology, signified by the "AuD" credential after their names. Their education coupled with extensive training and experience makes them the right people to care for your hearing needs.

In fact, their knowledge and skill ensures the most important part of your care—the best possible physical and acoustic fit for you, your hearing device and your lifestyle. The make and model of your hearing device is secondary to proper fit.

Pricing and options

Hearing aids vary in price, depending on brand, style and features. Most quality hearing instruments cost between $1,000 and $2,500 for each ear. Some healthcare plans will cover the cost of the hearing services. Check with your health insurance company to find out exactly what your policy covers.

Gundersen provides a 45-day trial period on hearing instruments we offer. If you decide to cancel your purchase during the trial period, there may be a non-refundable fitting charge.

Federal guidelines prohibit fitting any hearing instruments unless the buyer has first received a medical evaluation from a licensed physician. Adults may waive this requirement. We do not encourage adults to waive this medical examination.

what to expect

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