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Published on September 26, 2019

group of SOIP walkers taking a selfie

Fantastic 14: Steppin' Out in Pink 'still going strong'

Gundersen's La Crosse Campus was a packed with pink on Saturday, Sept. 7, as 6,000 walkers and 1,000 volunteers participated in Gundersen Medical Foundation's 14th annual Steppin' Out in Pink.

"It was an ah-mazing day. Thanks to the incredible support of our community, we raised $400,000 for local breast cancer research and awareness, with pledges still coming in," comments Debbie Kroner, associate director of Development – Special Events, Gundersen Medical Foundation.

Since its inception in 2006, Steppin' Out in Pink has brought in nearly $5.6 million to:

  • Fund breast cancer research initiatives at Gundersen Medical Foundation, including laboratory and outcomes-based research
  • Provide life-saving mammograms for underinsured and uninsured women in our community
  • Help pay for basic needs of breast cancer patients during treatment
  • Fund numerous breast cancer awareness programs
  • Educate Cancer Center staff on cutting-edge technology and treatments

A huge thank you to the volunteers who gave so generously of their time and support, and to our 100-plus community sponsors.

"In our 14th year, we are still going strong and are proud of the impact we are making on local breast cancer research and the number of lives touched," Debbie says. "Every walker, sponsor, volunteer and supporter helps bring us closer to a cure. We appreciate each and every one of you."

Gundersen Medical Foundation continues to accept donations for Steppin' Out in Pink. If you have questions, please call (608) 775-6600.

This year's event, by the numbers

$400,000 raised 

6,000 participants

$3,432 in raffle proceeds

1,500 first-time participants

1,000 volunteers

420 breast cancer survivors

311 teams

Love + Medicine

Every day, Gundersen Health System staff deliver great medicine plus a little something extra—we call it Love + Medicine.

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