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Marketing/Foundation Specialist

Marketing/Foundation Specialist
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West Union, IA 52175

Posted 3 weeks 5 days ago
Full time

Love + medicine is who we are, it's what we do, it's why people want to work here. If you’re looking for a job to love, apply today.

Scheduled Weekly Hours:


Job Description:

The Marketing Specialist is responsible for working directly with service line partners such as Administrative Directors, medical staff, departmental managers and other staff members to develop and execute marketing plans and other communication needs. The Specialist will focus on analyzing internal and external environmental factors, understanding business objectives for growth, determining the target audiences and establishing the position strategy and overall marketing objectives and measures for each service line.

Major Responsibilities:

1. Collaborates with service line partners to develop short and long-term marketing and communications objectives to promote a wide variety of initiatives enhancing customer brand loyalty, furthering the positioning strategy of the organization, driving revenue to the bottom line of the organization, and ensuring relevant, targeted messages are delivered to appropriate consumer, business decision-making, and physician referral audiences.

2. Recommends and presents to service line leadership strategic marketing plans, including objectives, tactics, and measures of success that supports business objectives and organizational strategic objectives.

3. Accountable to meet with the communication, media and web specialist, and graphic designers as needed to develop more specific action plans and to execute the service line's strategic marketing goals and tactics.

4. Regularly collaborates with service line partners on the design, development and implement of plan tactics, including marketing and communication strategies and promotional plans that drive growth and enhance the image of Gundersen Health System on a local, regional, and national level and meets the strategic direction of the service line and Gundersen Health System.

5. Identify and coordinate internal and external resources to complete marketing objectives. Work directly with resources to ensure activities and programs are completed and executed accordingly within designated scope, timeframes, and budget.

6. Develop, implement, and monitor project plans, schedules, estimates, budgets, specifications, and performance measures. Report quarterly to service line leadership on market activities, measures and growth impact.

7. Determine the best medium to delivery messages to reach appropriate audiences using the latest technology, such as Internet, Intranet, newsletters, media relations, printed materials, electronic media, outreach, advertising and awareness, education, and personal connections.

8. Leads or participates in service line planning and organizing special events.

9. Performs other job-related responsibilities as requested.

Education and Learning:


Bachelor's degree in Marketing or Business or a related field


Master's degree in a related field

Work Experience:


5-7 years in corporate marketing, strategic planning or business development


2 years experience relating to upper-level decision makers.

Age Specific Population Served:

Nonage Specific (N/A)

OSHA Category:

Category III - No employees in this job title have a reasonably anticipated risk of occupational exposure to blood and/or other potentially infectious materials.

Environmental Conditions:

Not substantially exposed to adverse environmental conditions (as in typical office or administrative work).

Physical Requirements/Demands Of The Position:

Sitting Continually (67-100% or 8 hours)

Repetitive Actions - Fine Manipulation Continually (67-100% or 8 hours)

If you need assistance with any portion of the application or have questions about the position, please contact the recruiter listed below:

Primary Recruiter:

Jenni Elsbernd

Recruiter Email Address:

[email protected]

Equal Opportunity Employer

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1900 South Ave.
La Crosse, WI 54601

(608) 782-7300

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