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Published on March 02, 2017

Gundersen Boscobel participated in Dress in Blue Day for colon cancer awareness

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Gundersen Boscobel staff "Dressed in Blue" for colon cancer awareness.

National Dress in Blue Day was Friday, March 3rd, 2017, and Gundersen Boscobel Area Hospital and Clinics once again participated in this important national campaign.

In 2000, March was designated as National Colon Cancer Awareness month. Since then, it has grown to be the month when patients, survivors, caregivers and advocates throughout the community come together in an effort to increase colon cancer awareness. 

Dress in Blue Day first became one of the month's nationwide events in 2009. Advocated by Anita Mitchell, a Colon Cancer Alliance volunteer and stage IV colon cancer survivor, Dress in Blue Day is the colon cancer community's day to unite for a future free of colon cancer. Dress in Blue day is celebrated annually on the first Friday in March.

"Similar to the breast cancer's pink ribbon, the nationally-recognized blue star represents the eternal memory of the people whose lives have been lost to the disease and the shining hope for a future free of colon cancer," says the Colon Cancer Alliance.

"Colon cancer is the third most common cancer in the United States and the second leading cause of cancer death." But colon cancer is also 90% beatable when caught early.  But to do so, screening is critical.  Screening can be done in a variety of ways, with the most common being a colonoscopy. Even though colon cancer continues to be "the cancer people don't want to talk about," prevention is key. Through screening, colon cancer is one of the most preventable diseases, as evidenced by the more than 1,000,000 colon cancer survivors living in the United States.

There are several reasons to "Go BLUE," and activities at GBAHC in support of the event will include Facebook posts, Internet links to important information, and, of course, the encouragement of all staff to dress in blue.  Community members are encouraged to do so as well. 

It is our hope that, by celebrating Dress in Blue Day, our staff will motivate the community to remember National Colon Awareness month, in particular by encouraging people to think preventatively about this disease, which affects men and women equally, by scheduling appropriate screening.

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