Hearing Instruments

For the estimated 30 million people in this country with hearing loss, acquiring the most suitable hearing instrument is critical to enjoying life to its fullest. Hearing aids differ in design, amount of power, ease of handling and availability of special features. Our audiologists provide thorough hearing evaluations and will advise you on the hearing aid that best meets your needs.

We offer a wide range of hearing aid brands and styles:

  • Behind-the-ear (BTE): BTE hearing instruments include electronics that sit behind the ear, along with a molding that is in the ear. The two pieces are connected by a small hollow tube, or small tubing with a thin wire in it.
  • Completely-in-canal (CIC): CIC hearing instruments are the smallest available and fit entirely in the ear canal. They may not be suitable for people with severe hearing loss.
  • Canal instruments: Canal instruments are larger than CICs. They are contained in a small case that fits into the canal. They may not be suitable for people where retention or feedback are problems.
  • In-the-ear (ITE) instruments: With this hearing instrument, all parts are contained in the outer part of the ear. This style is suitable for virtually all degrees of hearing loss.
  • If you only have hearing in one ear: Other types of instruments are available. They are known as CROS or Bi-CROS hearing instruments, and include devices on both ears--the one on the ear with poorer hearing transmits sound to the better-hearing ear.
  • Baha-Bone-anchored hearing assistive device: A Baha is a surgically implanted device designed to assist people with usable hearing in only one ear and/or for those unable to wear conventional hearing aids.

Federal guidelines prohibit fitting any hearing instruments unless the buyer has first received a medical evaluation from a licensed physician. However, if you are at least 18 years old, you can sign a form that says you are fully aware of your rights, but choose not to have a medical evaluation. We do NOT encourage adults to waive this medical examination. For those younger than 18 years of age, waiver of the medical evaluation is not permitted.

Hearing aids vary in price, depending on brand, style and features. Most quality hearing instruments cost between $1,300 and $2,800 each. Some healthcare plans will cover the cost of the hearing services. Check with your health insurance company to find out exactly what your policy covers.

Gundersen provides a 45-day trial period on hearing instruments we sell. If you decide to cancel your purchase during the trial period, there may be a non-refundable fitting charge.

Love + Medicine

Every day, Gundersen Health System staff deliver great medicine plus a little something extra—we call it Love + Medicine.

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